For Target’s first-ever Denim Take Back Event, I had the privilege of creating the campaign’s style guide. Denim evokes the ’90s—customization, durability, and that timeless, lived-in feel—so patchwork quickly became our central idea.

We designed a lockup featuring Helvetica for Target and teamed up with the iconic Aaron Draplin. His bold illustrations combined with our patchwork textures to bring the campaign’s retro-yet-fresh aesthetic to life.